Alitalia

This is an original mid-1960s promotional brochure or booklet published by Alitalia, the Italian national airline, to introduce its newly acquired Douglas DC-9/30 twin-jet airliner. The cover features a striking, minimalist design dominated by the airline’s iconic livery: a clean white fuselage set against a vivid green tail fin, the latter bearing the stylized red, white, and green “Alitalia” logotype and the Italian tricolore flag motif.