This Tune-Dex music reference card, issued in August 1943, pertains to the World War II-era patriotic song “He’s 1-A In The Army (And He’s A-1 In My Heart).”. The verso contains functional musical notation in the form of a condensed lead sheet.
I like that the TAG Heuer logo is present, giving the paper collectible a sense of history.
The press release highlights that the 1975 and 1976 productions of “The Greatest Show on Earth” were dedicated to the Bicentennial celebration, featuring educational initiatives such as free materials and a thirty-minute motion picture designed for schools and civic organizations.
The verso of the blotter is unprinted and shows typical signs of use, including faint creases from storage and scattered dark ink stains, evidence of its original purpose.
The directive “REPLY AT ONCE” underscores the urgency and importance of these communications.
This artifact provides insight into the operational cooperation between common carriers, specifically the negotiation of joint rates and divisions between trunk lines, such as the Erie, and connecting carriers, such as the Morris & Essex.
The sheet details the complete Kennerley Series, including the recent addition of Bold and Bold Italic faces, rounding out a collection that also features Roman and Italic variants.
The card’s recto presents a compelling sales pitch through a combination of bold typography and a detailed illustration of the product bottle. This is followed by the authoritative claim that “Authorities believe that this favors phagocytosis, increases immunity and shortens convalescence,” culminating in the direct call to action, “Have you tried Kalak Water?”.
What stands out about this paper collectible is the polypropylene material, giving it a smooth texture that’s easy to handle.
What stands out about this piece is the BCW name, which many people recognize for quality and care.
